Product or feature concept
A concept describes the business problem, target users, value proposition, success metrics and first scope.
The concept is the first structured artifact. It explains why the product or feature exists and how success will be measured.
- Problem and target audience
- Value proposition
- Main user scenarios
- Business goals and success metrics
- Constraints and first scope
A good concept prevents the team from building a feature that has no clear user value or measurable outcome.
LLM prompt tip
Ask the model to challenge unclear goals, missing user groups and weak success metrics before generating requirements.
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